"House of Gucci" increases sales of second -hand Gucci products<

Certainly nothing seems to slow down the inexorable international success of the film House of Gucci.If the new feature film by Ridley Scott seduces the box office, it also offers its spectators a hell of a fashion dose through a flamboyant wardrobe gathered on the screen under the aegis of Janty Yates, the costume designer of the film.A cloakroom that seems to make envious since according to a collective cloakroom study, a second -hand resale platform, demand for Gucci products has never been so strong for a year.A timing that corresponds to the genesis of the Ridley Scott project that has created an indisputable buzz around this Gucci -style biopic.

Collective cloakroom therefore studied the purchasing behavior of platform users.During 2021, the data showed that following the announcement of the project, then the broadcast of the first trailer, the performance of the Italian house on the site exploded.The publication of ads by individuals offering Gucci for sale has increased by 80%.Luxury brand research on the site has climbed 25%.

The madness of the Gucci bags

Unsurprisingly, it is leather goods that lead the products of the Italian house most sought after by users of the collective wardrobe with a significant increase of 40%.Among the most requested models: the emblematic 1955 Horsebit, a double ring shoulder bag with adjustable strap, and the 1961 Jackie, a curved model in half-moon popularized by JackieKennedy, the wife of the former president ofUnited States John F.Kennedy.

The second -hand platform also specifies that other categories have seen their requests soar.This is for example the case for accessories such as belts and jewelry.Like men's costumes that we see in neutral tones on Adam Driver who plays Maurizio Gucci, or more flamboyant like those of Paolo Gucci, embodied by Jared Leto.