Tory Burch: "I learned everything about the heap"<

Tory Buchest A delicate woman.In his pace, the finesse of her hands, the sweetness of his voice and this attitude while restraint.Delicate still in the way she manages the lifestylequi brand bears her name, launched in 2004.No question of suffocating the consumer with hundreds of references or opening a record number of stores.Tory the delicatevance with a velvet."I never wanted to be a brand that crushes everything in its path," she explains.I did the adage "less is more" my business philosophy.I prefer to offer fewer products but offer more integrity, more quality, more meaning ".

Subtle choices that have proven themselves (according to Fast Company magazine, the company would have reported a billion dollars in 2014), and a wisdom that has characterized it since childhood."I inherited the calm of my father, an elegant man who kept his head cold in all circumstances".When Tory launches, she is a housewife of three boys, "under 4 years old!»She wants to specify."I started my career at the monthly" Harper’s Bazaar "as an assistant.I then went through the press and marketing services of Ralph Lauren, Vera Wang, then Loewe.When I was pregnant with my third son, Loewe offered me the post of President in the United States.A dream job.But I had to face the facts: I could not have insured at home and at the office.So I gave it up to devote myself to my boys.It was a difficult choice, I listened to my instinct ".

Believe in one's dreams

Tory Pouponne and prepares for ... "I almost set up a school, but the fashion call was the strongest.I wanted to fill a vacuum.Position me where there was a need.The idea of creating a brand that would offer beautiful pieces at affordable prices has imposed itself.The in-between did not really exist at the time: there were luxury claws on one side and brands like Gap on the other ".Tory thinks of the elegance of his mother, her colorful caftans, her very simple but chic tunics."Preppy, bohemian and globetrotter: this is the spirit I wanted to breathe into the brand".

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— Toti Sun May 27 18:01:48 +0000 2018

The attacks of September 11, 2001 annoy his project."The country was going through a dramatic phase.All that seemed futile to me.I dropped the idea ".The young mother then becomes addict to CNN."I spent hours in front of the news channels.A year after the attacks, the country was still bruised.An ad was looped: a little character saying how important it was to believe in his dreams and to give himself the means to realize them.It boosted me "!

Follow your instinct

Strengthened by his experience in retail (retail), Tory carefully works on his business plan."I launched my brand to give me the means to create my foundation," she explains.I grew up in Philadelphia in a privileged environment and within a Ormidable family that offered me everything.I have always felt infinitely lucky, hence this need to return, to share.Small, I sometimes came back from school without shoes or without a sweater, because I had met someone who needed it more than me ".To launch her claw, she requests a hundred investors."Some had the means to give generously, others invested their savings.I suddenly felt enormous pressure: no question of making them lose their bet ".She discovers entrepreneurship."I learned everything about the job.My parents gave me the best advice there is: "am your instinct.And don't listen to negative people.Negativity is just noise! "They were right.If I had listened to the rest of my entourage, I would never have started;I would not have opened my first shop on Elizabeth Street in Nolita;I would not have dared the internet adventure before everyone else (she opened her e-shop at the same time as her first shop, in 2005 Editor's note) and, above all, I would not have created my foundation "!

The success of the Tory Burch brand is immediate, the company, profitable from its second year."I quickly understood an essential thing in business: it is necessary to have the intelligence to recognize your shortcomings, its limits and to rely on the other.I took care to surround myself well, at all levels of the company ".In 2009, Tory, who held the positions of artistic director and CEO (Chief Executive Officer), created the Tory Burch Foundation.

"I was there.I realized my dream I was finally going to be able to make the difference.Make me useful..»She decides to help entrepreneurs."For having experienced it, I knew that the adventure was not easy.I know the difficulties, the cogs, the traps ... I thought the brand on the table of my kitchen and, today, we are three thousand employees ".Bank of America becomes a partner of the Foundation.Eight hundred American women send their business plans each year.The latter, whether they concern fashion, gastronomy, health, education ..., are sorted by an internal committee.The file which draws the attention of the foundation receives, among other things, $ 100,000."We have three different programs, including a very important based on mentoring.I remain convinced that sharing your experiences helps to grow.We connect women with each other.We present them to people likely to help them exist.Women must gain self -confidence.One of the recurring problems that our participants encounter is that they do not dare to raise money.Today, women who are launching a business start with half as much capital as men.You must ask.You have to knock on all doors.There is no shame.I often tell them: "It Takes Money To Make Money!"(you need money to make money) ".This desire to bring women to come true, Tory put it in pictures last year, via a campaign called Embrace Ambition (assumes your ambition) which ignited the canvas and social networks."I encourage all women to have the determination and daring to reveal themselves, and to go to the end of their dreams.The enthusiasm is hot, but the voice of Tory, the delicate, is still so sweet.

Tory Burch Fall-Winter 2018-2019 parade in New York

On video, the minute fashion with Tory Burch