Rihanna, her brand, her projects: Guo Pei, the largest seamstress in China tells us everything<

Avant Rihanna

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— Fence Central Sun Mar 10 01:05:40 +0000 2019

Guo Pei's career started thirty years before Rihanna carries this dress at Met Gala, at a time that succeeded Mao but still preceded in fashion (with a capital m) in her native country.Daughter of a soldier, she entered the Beijing Second Light Industry School at 19, to study design."I graduated in 1986, at the start of the economic reform and the opening of China," said the 51 -year -old seamstress.She was then hired by one of the first Chinese textile companies - the Tianma Pegasus Fashion Company - in 1989.At the time, "the Chinese began just to discover Western culture: there was an emptiness: an appetite for beauty and fashion.»»

When the designer launched her first company, Rose Studio, in 1997, there was little competition. « L’offre de bien était encore très limitée, c’était donc assez simple de faire des affaires dans la mode»», se souvient-elle.However, even in a non -congestioned market, she felt the gaps in a culture that was barely starting to familiarize herself with the concept of fashion. « Si je créais une superbe robe de soirée, personne n’allait la porter, et il n’y avait d’ailleurs aucune occasion de la porter»», explique-t-elle.But as the country has enriched itself and abandoned its sumptuous restrictions, Guo Pei began to win customers, and to create to meet the needs and desires of an emerging class of women entrepreneurs, TV personalities, and artists,as well as wives and daughters of party officials.