Z Zegna, the Pitti Uomo Star Presentation<

This summer, the Italian label will be in the spotlight during the Male Florence ready-to-wear parades.

The biennial male presentations of Pitti Uomo, which will take place this season from June 17 to 20 in Florence, plan to highlight the Milanese label Z Zegna.

Zegna is still finalizing this project, but the claw should be at the heart of an alternative presentation on June 19, as a "guest stylist": "It will not be a fashion show but more a performance/event", said a brand spokesperson.

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We will of course discover the Spring-Summer 2015 collections of Zegna, as well as a "new creative direction" for the label, currently led by the British stylist Paul Surridge.

Last January, it was the Diesel Black Gold of Andreas Melbostad that Pitti decided to highlight, the creator presented his first masculine ready-to-wear collection for the Italian brand.

Other big international houses preceded Z Zegna as "guest stylist" by Pitti, we remember Carven, Band of Outsiders, Kolor, Jil Sander, Valentino or Kenzo.