Prada sees the beach at the end of the tunnel<

Alors que du côté de Milan, la Fashion week italienne tente de reprendre vie en organisant certains de ses défilés «en présentiel» (Dolce & Gabbana, Etro, Giorgio Armani,...) and some outdoor cocktails in the gardens of its palazzos, the Prada house maintains its usual device, born under the Covid era: a projection "in real" of its filmed parade for the press and local influencers.In Paris, the event is organized at the Apicius restaurant.On a beautiful sunny afternoon, in the park of this mansion of the 8th arrondissement, all these little people sip a glass of water or champagne, swallows a carpaccio of raw fish or a chocolate soufflé to fall on the ground by dissertingof the future of the post-Pandemia luxury industry.Will she have finished upsetting an area already out of breath?Which ones will be louder from the crisis?Which ones will disappear with her?Omnipotence of large houses or boom of more confidential brands?Eshops or department stores?Written press or influence from Instagram?

Meeting with Miuccia Prada and Raf Simons: Who do we create?That is the question

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— Emy Flint Wed Apr 24 09:02:11 +0000 2019

At 2 p.m. right, Miucca Prada and Raf Simons will end the debates with one of these fashion shortfalls that this industry after all resilient - all will be suitable - has become used, for a little over a year, fromBroadcast on the Internet in place of public shows.On the giant screen, appears the nylon bob decorated with the Prada logo of a young man all dressed in black, walking in a narrow red corridor.The minimalist electro of Richie Hawtin finished camping the slightly anxiety -provoking atmosphere.It looks like a Star Wars remake.A sophisticated version, "very prada", from a dark vader in combish in cotton rolled up on the thigh, socks in its city shoes and a baluchon bag stuck under the arm.

In the winding passage, lit by a white light on the ceiling, the dark looks are linked.The color appears on a pop accessory, a lemon yellow perfecto, a sponge sweatshirt with pink bubble-gum flower that looks like a kind of hooded hood.Under their large ample build jackets, these flute boys wear retro bath costumes with tapestry patterns.Because at the end of the tunnel, there is the beach.Several beaches of Sardinia in fact - Cala Zafferano, Cala Mariolu, Cala Luna - among the most beautiful on the island.So many small corners of paradise with translucent waters, enchanting, preserved and austere landscapes in which the small strip ends up swimming, bursting, tracing logos in the sand, sunbathing the back stalled on a rock...In a word, relive.

Light at the end of the tunnel?

Once it is not custom "Madame Prada" and Raf Simons will not make a press conference, by zoom as it was often customary.The note of intention evokes "a strange summer escape", "a surrealist meeting with nature, a seaside infrastructure of another kind.All thought by AMO, the architect's research studio Rem Koolhas, a long -standing accomplice of the label.But how can we not see in this unidentified visual object, between fashion clip and experimental short film, in this cloakroom certainly dark and radical but full of ultra portable and second degree classics, an optimistic message of the crisis?How not to see the light at the end of the tunnel for an entire industry?