Ferrari made his debut on the runway with a collection anchored in his heritage<

C’était un défilé auquel on ne s’attendait pas ! Ferrari, le pur-sang italien du sport automobile, est tenu, il y a quelques jours, à appuyer sur les accélérateurs sur un circuit inhabituel pour la marque où les vroom vroom de ses puissants moteurs ont été remplacés par la musique assourdissante et les pas cadencés des mannequins.

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In order to diversify its offers and offer to the brand's fans as well as the young generation of enthusiasts of the “prancing horse» - those who do not necessarily have a six -zero bank account - a collection that would be instantly recognizable, the Italian manufacturer has fully put its feet in fashion.A courageous decision, accelerated with the appointment in 2019 of a creative director of diversification in the person of Rocco Iannone, former creative director of Pal Zileri.

The parade took place in Maranello, Italy, historic headquarters of the manufacturer.The Rocco Iannone collection is impressive, comprising 52 looks, 80% of which are unisex.The collection developed in a complex way, close to haute couture, and carefully thought makes subtle reference to the heritage of Ferrari and the competitive nature of the races.The outfits are suitable for both town and to attend a Formula 1 race.

In this collection as desirable as it is bold, Iannone has used a variety of fabrics, as well as those more technical such as carbon fiber, to create powerful, comfortable, fluid and often dimital looks well in fashion.The silhouettes were inspired by the anatomy of the Ferrari supercars, with touches referring to the iconography of the house, drawn from its rich archives.Partners like Puma and Ray-Ban provided sneakers and sunglasses with strongly recognizable Ferrari patterns.

“For me, it was vital to find out who the Ferrari icons were.For me, Ferrari is a brand that is an integral part of pop culture, music and arts.So I tried to give meaning to the idea of a Ferrari lifestyle.It has always existed and it was around that I wanted to do a contemporary collection, "said Iannone.Before continuing: “Our clothes must be recognizable not for the logo but also for their minds.»

_{© Photos: Ferrari}