Companies and coronavirus - the eco -egen pressing model spreads like a trail of powder<

When he announced that he was embarking on the pressing, his friends treated him crazy.After five years of experiments to improve its "clean" technology, having launched a first "textile care care" laboratory center in Yverdon at the end of 2016, and with the white-seing of large professional customers, the Yverdonnois entrepreneur Serhat Açig is ready nowTo multiply the brands - under the name of Egen - of its ecological pressing chain.He started with a second shop in Vevey two years ago and a first franchise in Delémont last June.He plans to launch two others in Lausanne and the agglomeration in the coming months already.

"I was 21 years old and not finished my learning when I said that I wanted to revolutionize the pressing," says Serhat Açig, aware of having reached a new level in his project at 26 years.It took time to make sure that our method, which uses water, works.At first, we made mistakes.In training in a company that treats special waste, it had been alerted to the dangerousness of the products used for dry cleaning in most traditional establishments.He therefore had the idea of radically changing this practice by designing an innovative ecological system for cleaning linen and clothing.For him, it was time to end the toxic chemical solvents used in dry cleaning.Products not only harmful to the environment, but also for humans, in particular tetrachloroethylene (per) labeled as "likely to cause cancer"!

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Its alternative process, Wet Cleaning or AquaNettotage, brings together different existing techniques, using water and products based on natural elements as well as soap.This technique normally does not allow you to treat everything.But the entrepreneur developed it, in collaboration with engineering friends, in order to remedy his shortcomings.The EGEN solution today makes it possible to treat all the clothes in its machines, specially adapted by the manufacturer: costumes, silk, cashmere or virgin wool clothes, but also linen or fluffes.The use of this equipment in the premises located at the Lausanne road in Yverdon-les-Bains is now part of the routine.According to him, she demonstrated that the tissues do not shrink and that the fibers do not undergo degradation.

De l’eau et des produits biodégradables

Only biodegradable products are used, approved by the municipality, authorizing the pressing to evacuate them normally by the pipes of wastewater.Dermatologically certified, they are however capable of removing tenacious spots, observes the entrepreneur who, in addition to his CFC of commercial employees, followed a training as a computer scientist-programmer.He thus designed the software that allows you to activate its automated machines.The latter measure the amount of water and each of the necessary products according to the type of clothing and material to wash.

The aqua -skating system can thus choose a cocktail from 40 different mixtures in its shaker, with powders and liquids, as well as disinfectant products.With three times shorter cycles, the machines are less greedy in water and energy.Connected, they will soon be controlled and monitored by smartphone.

The name of the brand, Egen, means "self -specific" in Romanche."What prompted people to try our pressing is curiosity," says Serhat Açig.Word of mouth has helped us a lot.But his process also convinced an expert clientele, notably hotel schools, including that of Lausanne, as well as an industrial laundry which gives it pieces to be cleaned in subcontracting.To note that the pressing deals with the clothes, sheets and linen of people contaminated by the coronavirus.A treatment that requires the greatest precautions.It therefore provides the customer with special corn fiber bags which dissolve in machines in order to avoid any contact on the part of the employees.

Des prix inférieurs

Seven in number including the boss - all currently in Yverdon, because the Vevey site is temporarily under construction - the staff accomplished various special services (mattress, carpets, home delivery, etc..) and a whole series of manual tasks.Such as degreasing and prior detachment or ironing.Serhat Açig ensures, however, that, thanks to its automated and digitized technologies, it reaches lower prices than competitions.The price of cleaning the evening dress is 25 francs, that of the complete ("even several thousand francs") at 24 francs, including the primer.He therefore intends to reproduce his model of laundry in the cities of all Switzerland and even beyond our borders by franchises, targeting the existing pressings above all.

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